Honouring the Heroes Behind Our Festivities
by Aftab Sheikh
Oct 31 2024 | 03 min read
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As the festive season of Diwali unfolds, the streets are littered with shoppers eager to make their purchases. But behind every sparkling display of lights and colourful rangoli lies an essential figure in the ecosystem of consumer goods—your local salesman.
This year, the week leading up to Diwali saw an unprecedented surge in sales across consumer packaged goods (CPG). According to a report by the Retailers Association of India (RAI), the retail sector experienced a growth of approximately 15% compared to the previous year, with an estimated business value of ₹1.1 lakh Crore during the festive week alone.
But what does this mean for the local salesman? Let’s dive deeper.
The Salesman’s Contribution
Average Sales Value: During Diwali week, salesmen reported an average order value of ₹5 lakh. This impressive figure highlights their pivotal role in driving sales, especially during the peak shopping period.
Number of Salesmen: With over 60 lakh salesmen operating in the market, collectively they accounted for a staggering ₹3 lakh Crore in sales. This emphasises their importance in the retail landscape, directly contributing to the economic vitality of local communities.
Customer Connections: A survey conducted by KPMG found that 70% of customers prefer to shop from local stores due to the personalised service they receive from their neighbourhood salesmen.
The Ripple Effect of Sales
The revenue generated during Diwali doesn’t just stop at the salesman. It trickles down to manufacturers, suppliers, and ultimately impacts the economy at large. For every ₹1 lakh in sales made, approximately ₹0.80 lakh is reinvested in local businesses, creating a cycle of growth that benefits everyone involved.
For these everyday heroes, hitting their targets is deeply intertwined with the spirit of Diwali, but it comes with its own fair share of challenges.
The pressure to meet soaring sales goals can lead to stress and burnout, while the demands of the job often result in guilt over missed family moments.
Balancing work and family commitments adds emotional weight, and many navigate these challenges with limited resources, making their tasks even more daunting.
This video takes you behind the scenes to meet the dedicated individuals who make Diwali celebrations possible. Discover how their efforts help create the joyous memories that families cherish during this festive season.
A Festival of Gratitude
As we gather with loved ones, sharing laughter and joy, let us carry with us a profound appreciation for those who make our celebrations possible. Their tireless work often comes at the expense of their own family moments, and this Diwali, let’s honour them.
From all of us at Bizom, we wish you a joyful and prosperous Diwali. May your celebrations be filled with love, light, and deep gratitude for those who keep the spirit of festivity alive!
