From Shelf Space to Market Dominance
Master #GWGD Approach
16th Oct, 2024
11:00 - 12:00 PM IST
Speakers
Perry is a Business Transformation consultant and former Chief Strategy & Business Analytics Officer at United Breweries Ltd, where he spent two decades driving new business processes in analytics and sales enablement. He champions digital transformation that puts managers at the core of business operations.
Currently, Perry works with businesses to integrate strategy, market & customer insights, processes, technology, information & culture to deliver rapid, visible, and sustainable improvements that can increase effectiveness, grow revenues, reduce costs, enhance reputation, and boost long-term profitability.
Perry Goes
Business Transformation Consultant
Ex-Chief Strategy Officer, United Breweries Ltd
Digital Transformation Leader at VIP Industries Limited—a trailblazer in driving growth and innovation across the FMCG and retail sectors! With a proven track record of 16+ years in optimising Route-to-Market strategies, Sawan brings deep expertise in digital transformation and an unwavering passion for empowering brands to reach new heights. As a key player in the industry, his insights are shaping the future of retail and helping businesses going wide and deep in the CPG market.
Sawan Kumar Subudhi
AGM IT – Digital Transformation
VIP Industries
Ex- Emami Agrotech Ltd
Former VP (Sales) at Parle Agro, Ex-Amul & Reliance Dairy Foods: Dharmendra’s expertise in sales leadership for major brands like Parle Agro, Amul, and Reliance Dairy Foods was instrumental in driving deep market penetration. He effectively built strong relationships with distributors and retailers, facilitating successful product launches and long-term market success in competitive environments.
Dharmendra Singh
Former VP (Sales) at Parle Agro,
Ex Amul & Reliance Dairy Foods
Moderator
Varun Nair is passionate about helping businesses scale to new heights. As an Enterprise Growth Manager at Bizom, he partners with hyper-enterprise clients across the globe, working closely with them to unlock growth opportunities. With experience across the Middle East, Africa, and India, Varun brings a blend of local insights and global perspective to every relationship. Known for his hands-on approach and genuine commitment to his clients’ success, he’s a key contributor to Bizom’s international expansion and trusted by leaders to drive meaningful impact.
Varun Nair
Enterprise Growth Manager
Bizom
What You Will Learn
Maximising Wallet Share
Discover strategies to increase your share of the retailer’s wallet. Learn how to drive secondary sales and boost brand loyalty amidst inflation-driven pressures.
Expanding Distribution Channels
Optimising SKU Accessibility
Explore the nuances of offering smaller packet sizes, which encourage trial purchases and ultimately enhance overall market penetration.
Cracking the Rural-Urban code
Learn how to adapt your approach based on local dynamics, ensuring optimal market fit and outreach.
Leveraging Data and Technology
Real-World Success Stories
Learn how VIP and United Breweries veterans overcame challenges, and gain actionable success strategies.
Who Should Attend
CPG Executives & CXOs
Looking to lead their brands to the top with innovative growth strategies.
Sales & Marketing Leaders
Aiming to optimise their go-to-market strategies and drive deeper engagement.
Retail Managers & Channel Partners
Focussed on increasing outlet coverage and boosting sales performance.
Brand Managers
Seeking to solidify their brand’s position in both new and existing markets.
