- 30 April, 2025
- Online Mode
Join our hands-on workshop, Master CPG
Metrics & Analytics
Overview
We’ll go beyond theory and dive into practical applications of sales and distribution analytics. Learn how to track essential CPG metrics, build impactful dashboards, identify early warning signs, and apply the Ansoff Matrix for growth.
Whether you’re an MIS professional, business analyst, or part of a sales strategy team, this session will equip you with the skills to transform complex data into actionable insights, optimise performance, and drive smarter business decisions.
What You’ll Learn
Key CPG/FMCG/FMCD Metrics
Understand essential metrics like Unique Line Sold, PJP Adherence %, SKU Ratio, Inventory Turnover, and more.
Sales & Distribution Success
Discover the key indicators that define success in sales and distribution for CPG/FMCG/FMCD brands.
Creating Impactful Dashboards
Learn how to design effective dashboards that your sales teams will use daily. Identify top-performing clusters, hero SKUs, and insights to optimise performance.
Alert Indicators & Early Warning Signs
Spot critical red flags, such as increasing sales personnel but declining orders, beat inefficiencies, and more.
Ansoff Matrix for Product Expansion
Understand how leading CPG companies plan new product launches using the Ansoff matrix.
How Top CPG Companies Track Success
Gain insights into the real-world metrics that top-tier CPG brands monitor daily.