The Kirana Pulse Report is Bizom’s monthly analysis of emerging retail trends across India’s FMCG landscape, drawn from real-time data collected from Kirana stores nationwide. 

The September 2025 Kirana Pulse report shows a clear shift in consumer preference, with new-age brands steadily gaining ground over legacy players. Festive demand fuelled strong growth in Dairy, Chocolates, and Confectionaries, while Packaged Food also saw a notable surge. The report also highlights festive demands in terms of both volume and value growth across categories.