Kirana Pulse February 2026

Democratising Digital Commerce

ONDC – the UPI of eCommerce is unlocking the future of India’s eCommerce landscape.

The ONDC Network connects every retail seller and buyer in India, creating a unified ecosystem for online B2B and B2C sales.

By embracing the power of this open network, businesses can unlock new avenues for growth, build dynamic retail partnerships, and take their eCommerce growth plans to unprecedented heights.

Indian sellers can now reduce the cost of acquisition and cost of market penetration to almost zero, while increasing market reach 10x faster through the ONDC network.

Key Takeaways

ONDC: A Ground Breaking Digital Commerce Channel

Explore how ONDC is pioneering a new, open digital commerce ecosystem that is reshaping the future of eCommerce in India.

A Channel Built with Brands in Mind

Discover how ONDC’s design prioritises the needs of brands, offering a platform that ensures cost-effectiveness, scalability, and greater control over your digital growth.

A Fairer Network for Brands

Understand how ONDC stands apart from traditional platforms, where brands thrive instead of platforms profiting at their expense. This is a level playing field.

Built by Brands, Empowering Brands

Learn how ONDC’s Seller Apps, crafted by industry leaders, empower brands to efficiently scale, manage, and optimise their operations in a unified ecosystem.

Driving Demand with Paytm

See how Paytm is accelerating demand for ONDC sellers by bringing in a steady stream of buyers, ensuring enhanced visibility and faster growth for participating brands.

Grow Your Business on ONDC with Bizom

Leverage Bizom’s ONDC Seller app to seamlessly manage your sales, boost visibility, and accelerate your business growth on the ONDC platform.

Who Should Attend

Brand Owners and Founders

Particularly those in retail, FMCG, and eCommerce who are looking to expand their digital footprint and connect with a broader audience.

E-commerce Sellers

Both established and emerging sellers aiming to diversify their sales channels and increase visibility in India’s digital market.

SME Owners

Small and medium-sized enterprises interested in cutting down acquisition costs and accessing new growth opportunities through a level playing field.

Platform Providers

Those who provide technology and infrastructure for digital commerce platforms and are interested in understanding the opportunities within the ONDC ecosystem.

Digital Marketers and Growth Strategists

Professionals focused on expanding their brand reach and leveraging new channels for demand generation.

Investors and Industry Analysts

Individuals seeking insights into the future of digital commerce and the potential for platforms like ONDC to reshape the market.

Tech Innovators and Entrepreneurs

Those interested in the technological advancements driving digital commerce and how ONDC is fostering innovation

Panel of Speakers

Ayush Agarwal has been leading Field Expansion & Growth Initiatives at ONDC since February 2023, driving the democratisation of digital commerce in India. He previously served as AVP at magicpin and held leadership roles at OYO, where he oversaw supply growth and revenue generation across multiple regions. With experience at Airtel in rural strategy and sales management, Ayush brings a wealth of expertise in business planning and growth.

Ayush Agarwal

Category Lead - Grocery
ONDC
Rohitashwa Bhotica leads the ONDC vertical at Paytm, bringing extensive experience from his roles at Future Group and Everstone Capital. At Future Group, he helped build Future Pay, amassing a user base of over 20 million, while also driving distribution of products and services to a vast customer base. As a former Private Equity investor at Everstone Capital, Rohitashwa invested in and operated multiple consumer-driven companies.

Rohitashwa Bhotica

Vice President
Paytm

Sakshi Kogta has been leading category growth and driving strategic account management at Akshayakalpa since April 2024. With a results-oriented approach, she specializes in leveraging data-driven insights to optimize product performance and enhance customer engagement. Passionate about fostering sustainable growth, Sakshi is committed to delivering impactful marketing strategies and building strong partnerships to achieve long-term organizational objectives.

Sakshi Kogta

Category Executive and Key Accounts Manager
Akshayakalpa

With over 15 years of global experience spanning the Middle East, Europe, and Asia, Nitin Nair brings deep expertise across Internet, Technology, Telecom, and Banking industries. Passionate about mobile technology and the transformative power of the Internet, he is at the forefront of leveraging digital innovation to reshape lives and industries. As he navigates this era of disruption led by global giants like Google, Amazon, and Uber, Nitin continues to seek and drive breakthrough moments in the evolving digital landscape.

Nitin Nair

Senior VP
ONDC

Moderator

Parshva is a dynamic professional driving growth for brands on ONDC, with experience working with leading FMCG and D2C brands like Bold Care, Cadbury, Akshayakalpa Organic, Reckitt, and Parle Agro. Leveraging data-driven decision-making, he excels in account management and strategic initiatives that deliver tangible results.
With a diverse skill set spanning coding, AR applications, cryptocurrency analysis, and even drone assembly, [Name] brings a unique perspective to problem-solving and innovation. He is passionate about blending creativity with analytics to empower businesses and scale success in the digital commerce ecosystem

Parshva Jhaveri

Growth Officer - CEO’s office
Bizom