Africa’s CPG market is full of potential, but complex ground realities often blur the true picture. With van sales dominating, distributors holding more control, and limited visibility into secondary sales, brands struggle to make informed decisions. 

In this Vision 2030 webinar, industry leaders and Bizom experts will explore how CPG brands in Africa can gain real-time visibility, strengthen distributor accountability, and build a data-driven route-to-market for the future.

Whether you’re a homegrown manufacturer or a global brand expanding across Africa, this session will help you decode Africa’s unique Route-to-Market dynamics, and build a smarter, data-driven sales engine for the decade ahead.