Vision 2030
- 19th November 2025
- 10:00 AM WAT | 12:00 PM EAT
What is it about?
Africa’s CPG market is full of potential, but complex ground realities often blur the true picture. With van sales dominating, distributors holding more control, and limited visibility into secondary sales, brands struggle to make informed decisions.
In this Vision 2030 webinar, industry leaders and Bizom experts will explore how CPG brands in Africa can gain real-time visibility, strengthen distributor accountability, and build a data-driven route-to-market for the future.
Whether you’re a homegrown manufacturer or a global brand expanding across Africa, this session will help you decode Africa’s unique Route-to-Market dynamics, and build a smarter, data-driven sales engine for the decade ahead.
Key Topics That'll Be Discussed
Van Sales & Beat Optimization
Cutting fuel costs and driving true outlet-level productivity.
Distributor Visibility
Why secondary data goes missing — and how to reclaim it.
Outlet Deduplication & Master Hygiene
Cleaning up outlet data to strengthen territory planning.
Smart Merchandising for MT & GT
Bridging Africa’s modern and general trade realities.
Geo-fencing & Real-Time Tracking
Enforcing visit adherence with time and location intelligence.
From Digitisation to Real Intelligence
Evolving beyond automation into data-driven decision making.
Van Sales & Beat Optimization
Distributor Visibility
Outlet Deduplication & Master Hygiene
Smart Merchandising for MT & GT
Geo-fencing & Real-Time Tracking
From Digitisation to Real Intelligence
What You'll Take Away
A clear picture of Kenya’s Route-to-Market ecosystem, where the real gaps lie & how leading brands are fixing them.
Learnings from Kenyan Bizom users like Gold Crown Beverages, Mageno Foods, and Basco Paints.
A roadmap to transition from digitisation to true Retail Intelligence, built for African market realities.
Proven frameworks to address van sales inefficiencies and cut operational leakages.
Practical tools to unlock distributor-level visibility and improve sales forecasting.
Speakers
With over two decades of driving growth across East and Sub-Saharan Africa, Feisal leads Haco Industries’ sales strategy and market expansion across the continent. A master of Route-to-Market execution and P&L leadership, he has steered brands through complex retail ecosystems, powering new milestones in Africa’s FMCG evolution and shaping the path toward Vision 2030.
Feisal Ahmed
Sales Director - Africa
HACO - The Home of Quality
Egene brings a rare blend of field intelligence and technical mastery to Promasidor’s national Route-to-Market transformation. From designing automation systems to architecting incentive models and GTM frameworks, he’s been instrumental in shaping data- led execution across Nigeria. A true believer in doing hard things well, he embodies the spirit of Africa’s Vision 2030 innovators.
Egene Joshua
National GTM Coordinator
Promasidor
Reserve Your Spot Now!
Be part of Africa’s most forward-looking CPG dialogue — where brands, distributors, and innovators come together to redefine Route-to-Market success for Vision 2030.
Register for the webinar
