Bizom Acquires Rhythm 2.0 Sales Route Optimizer, Boosting Retail Sales Efficiency

by Mohit Prajapati

Oct 24 2024 | 03 min read

Bizom has just acquired Rhythm 2.0, a groundbreaking step towards optimizing sales efficiency and expanding our digital reach in Indian retail.

And with this news, we will keep this newsletter short

The Changing Face of Indian Retail

India’s retail sector is powered by 1.5 crore mom-and-pop Kirana stores, accounting for 90% of grocery sales and growing at an impressive 16% year-on-year. These stores are the backbone of the country’s retail ecosystem. However, the landscape is evolving, with rapid growth in Quick Commerce and Modern Trade. The challenge? A lack of uniform digitization across these diverse channels.

Bizom’s Mission: Expanding Digital Inclusion

At Bizom, we believe no retailer should be left behind. As part of our ongoing effort to drive digital inclusion, we’ve identified a critical challenge: Beat Optimisation—ensuring brands can reach more outlets while reducing inefficiencies.

Helping Brands Go Wide & Go Deep

Our platform currently enables 1.5 lakh salespeople to travel millions of kilometers every month, visiting outlets and capturing orders, helping brands go wide by expanding their reach across new markets. With the acquisition of Rhythm 2.0, we’re taking this capability to the next level.

Rhythm 2.0, developed by a Pune-based company and trusted by industry leaders, is the best-in-class route optimization solution. It not only improves efficiency in reaching more outlets (going wide) but also allows brands to go deep by optimizing visit frequencies and maximizing sales productivity in existing territories.

This acquisition aligns with our commitment to driving smarter, more efficient distribution strategies and represents a major leap toward offering a complete, end-to-end eRTM (electronic Route-to-Market) solution.

Win-Win for Everyone: Retailers, Sales, and Brands

Retailers will experience more frequent visits, ensuring product availability and better fulfillment.
Salespeople will have optimized routes, cutting down on excessive travel while increasing productivity.
Brands will benefit from more efficient route planning, lower DA/TA expenses, and expanded reach without needing to scale headcount.

Key Features of Rhythm 2.0:

Proprietary Integration Framework: Dozens of data transformation formats for seamless field mapping, data cleanup, and more.
Proprietary BI Engine: Generates results in flat tables for easy analysis.
Geo-Coding: Easily capture geo-locations by dragging and dropping customer pins
Visual Optimisation: Compare manual vs. optimised beat plans visually
Multiple Optimisation Criteria: Optimise by customer count, beat value, or total market time.
Territory Optimisation: Group beats by weekday or salesperson, with flexible visit frequencies (F1, F2, F4, etc.).
Salesman Sequence Optimisation: Automatically optimise a salesperson’s route within each beat.
Manual Overrides: Adjust beat plans or sales sequences as needed.