Product or Category? The Market is Watching! August 28, 2025 | 04 min read Share: Hey Champs, It’s RIO again. The other day, in a customer meeting, I heard something that stuck with me: “Hey! We’re not just introducing a product, we’re creating a new category.” That one line made me Read more
RIO’s Journey: What I Learnt from the RI Tour Season 1 August 21, 2025 | 05 min read Share: It’s me, RIO. Over the past few months, I’ve been on the road visiting 7 cities, meeting 300+ thought leaders from sales, IT, and the digital transformation space from the CPG industry. Read more
August 14, 2025 | 06 min read Share: When I stepped off the plane in Jakarta for Bizom’s RI Tour, the air wrapped around me – thick with humidity, richer still with opportunity. Below, Indonesia stretched out like a captain’s chart of scattered emeralds on a restless sea, each island glinting Read more
From Bachat Ki Cream to Bollywood Dream August 7, 2025 | 05 min read Share: For Decades, Yeh Kitne ka hai? was the opening line of every Indian shopper’s when exploring new products. The mass market ruled with affordable shampoos, staple creams and value soaps which were designed for reach and Read more
July 31 2025 | 05 min read Share: Dear Changemakers, Last week, it was raining Real Intelligence in Pune. This leg of the Real Intelligence Tour wasn’t about showcasing AI as a buzzword. It was about cracking open the myth of AI and asking: Is it just FOMO or the start Read more
Kirana Pulse June 2025: Time to Capitalise on Urban Momentum July 24 2025 | 03 min read Share: After six quarters of playing second fiddle to rural markets, urban India just delivered a performance that deserves your attention. In June 2025, urban demand didn’t just recover. It surged past rural growth Read more
With 40 crore pilgrims, a ₹2,000 crore branding opportunity and the ad spending surging by 300%, the Maha Kumbh Mela isn’t just a spiritual phenomenon
With 40 crore pilgrims, a ₹2,000 crore branding opportunity and the ad spending surging by 300%, the Maha Kumbh Mela isn’t just a spiritual phenomenon
With 40 crore pilgrims, a ₹2,000 crore branding opportunity and the ad spending surging by 300%, the Maha Kumbh Mela isn’t just a spiritual phenomenon
With 40 crore pilgrims, a ₹2,000 crore branding opportunity and the ad spending surging by 300%, the Maha Kumbh Mela isn’t just a spiritual phenomenon
