Kirana Pulse October 2025: India Reveals Its Hidden Appetite Nov 20, 2025 | 04 min read Share: October delivered growth, but more importantly, it delivered clues. Subtle shifts in kirana behaviour, regional demand, category mixes and retailer choices revealed where India’s CPG market is truly heading. This week’s newsletter captures those

Predict Before the Panic: The Pragmatic Path to Zero Stockouts? Nov 06, 2025 | 03 min read Share: The CPG Executive’s Real Morning Update It’s 9:30 a.m. Ravi, a Regional Sales Head, is halfway through his third cup of chai when his phone vibrates.  Alert: Stockout in Pune. Within minutes, the

Oct 30, 2025 | 03 min read Share: Every few years, a buzzword takes over boardrooms.This time, it’s AI. But under that single umbrella lie two very different species – Predictive AI and Generative AI. One anticipates the future. The other imagines new possibilities.And for the world of CPG and retail,

Oct 23, 2025 | 03 min read Share: Every CPG boardroom hears the same phrase: “We’re experimenting with AI.”Pilots for demand forecasting, trade promotions, or retail analytics are everywhere but most remain isolated. The difference between AI as an experiment and AI in action comes down to four levers: Security, Affordability,

Oct 16, 2025 | 03 min read Share: Hey guys! It’s me, RIO – here for this week’s insights into India’s retail landscape. For generations, Navratri in India has been defined by brightness, bustle, sharing, and plenty. Traditionally, the season meant kitchens buzzing, refrigerators loaded with chilled drinks, and homes gently

Oct 09, 2025 | 02 min read Share: Hey there, it’s RIO, back again with another week of field wisdom straight from the frontline. Picture this: Your on-ground sales rep is the one firing shots for you in the market every single day. You get real-time data flowing in for field

Oct 02, 2025 | 05 min read Share: Hello, it’s me, RIO again. Every year during Dussehra, we gather to watch the figure of Ravaṇ go up in flames. The crackle of fire and the cheer of the crowd symbolise something bigger than myth; it’s a reminder that no matter how

Sep 18, 2025 | 04 min read Share: The FMCG sector has not had the best of times in the past 2-3 years. HUL saw volume growth in the range of 2-4%. Nestle’s growth hasn’t been great either. But this year, we expect things to change. As per CRISIL, the FMCG

Sep 11, 2025 | 07 min read Share: I was scrolling through the morning paper in my usual way, by downloading the e-paper straight into my neural feed. The headline blinked brighter than a neon sale sign: “GST Reset: Council Collapses Four Slabs into Two, Adds a 40% Sting.” For most readers,

Sep 4, 2025 | 05 min read Share: Let me start with a question that’s probably been nagging you during those late-night strategy sessions: Are we really getting the AI transformation we paid for, or are we just funding expensive experiments? Before we dive into some sobering research from MIT, take