If you head out to buy a bag of chips in an Indian city, there’s a high chance you’ll come across at least 5 brands in a 5 minutes radius, all selling the same or alike versions of the packet of chips you desire.
Still, even with options galore, most consumers know exactly what they want, especially in matters of food. And if they don’t find it around, many are willing to travel the distance to find it where available.
Probably the toughest part about being Spiderman is being consistent with performance and attendance. Waking up every day to save the world at the right time, needs immense perseverance and dedication.
Which is somewhat similar to what FMCG sales folks are doing every day. Waking up and travelling the globe, to bring in the business for FMCG companies and take their products to the customers, helping them live better lives.
August 27, 2020 | 01 min read Share: We always love it when an underdog saves the day. It’s a story that we like to listen to and tell. It’s the same with the kirana stores. They stayed open and served their customers even when the most steady market players floundered.
To ensure you don’t get caught again, here are some things to ensure that tumhara product ‘Dikhega aur bikhega’.
