FMCG customers buying from kiranas have a much shorter patience level than online shoppers when making a purchase. An online surfer will take the time and browse through options on various platforms before getting their desired item at the most lucrative price.
Whatsapp is no longer just an app, it is a grand marketplace that can help you set up shop inside every house.
Today, every consumer is spoilt for choices. Making the cut to enter the consumer’s shopping basket takes a whole lot of effort and a well-executed RTM strategy. Even for a ₹1 toffee a kid wants to buy, there are at least five brands pitching for the spot at any local kirana shop in India.
The performance of an FMCG product rests on its reach in the market. The best chocolates, chips and cold drinks that we savour are not just old favourites because they are the best, but because they are always there. There when the consumer is just wandering through the aisles. There when the consumer is looking for options. There when the consumer is making the purchase decision.
