|Probably the toughest part about being Spiderman is being consistent with performance and attendance. Waking up every day to save the world at the right time, needs immense perseverance and dedication.|
Which is somewhat similar to what FMCG sales folks are doing every day. Waking up and travelling the globe, to bring in the business for FMCG companies and take their products to the customers, helping them live better lives.
Driven by the goal to grow the market, they dedicate themselves to help the millions of mom and pop stores sell more smartly. Even during this festive season, salespeople are working around the clock ensuring that all retail outlets are well stocked and are optimally encashing the pent up demand.
But even after making sales hit the roof, sales guys will only achieve a meagre incentive and at best some might end up with a promotion. This is neither a long term solution for a growing company nor a justifiable and enriching experience for any individual.
Working with the biggest FMCG brands, we discovered that there are three big problems with this system.
1. The company does not know how the salesperson is doing and when to take corrective actions to ensure performance is constant.
2. With not much to look forward to, salespeople often mistake activities for achievement and fail to strive for better results.
3. Talent needs more than targets to stay motivated all the time.
And indeed, doing extraordinary things requires ordinary people to be highly motivated towards achieving something great. Something greater than money.
Something like the feeling that Spiderman gets after saving the world from evil. Something that takes them closer towards self-actualization and fills them with happiness, making the journey worthwhile.
Without such boosters within the sales engine, soon there will be evident performance dips, efforts will take a backseat and the travelling salesman will begin roaming around aimlessly, checking off his activity list every day.
Take a hard look at your team. You might find many who are like him.
So at Bizom we went back to the school lesson and built a solution to gamify the lives of all “FMCG Jacks”, turning their dull sales work into a delightful game.
Think of it as Farmville, just with real money and a 3x times better gaming experience.
Bizom Gamification is a customizable gaming tool for FMCG salespeople, which lets managers create real-time business games for their teams to keep them engrossed in their work even while travelling the territories alone each day (Because people really do need more than highly motivating morning sales meetings to be productive throughout the day).
Bizom Gamification changes the equation and creates a sense of urgency other than hitting targets, driving sales teams to outperform day-in-day-out.
Instead of focusing on the performance of the field force, the tool makes them play to win which yields a higher return on the company’s performance.
Here’s an example of how Hershey’s is building stronger sales teams with Bizom Gamification.
So let’s bring back that zest of Day 1 in your sales teams and increase the quality of their everyday work life by striking the balance between work and play. Mail us at email@example.com and schedule a free demo to explore this FMCG gamification tool.
Sitting in a 4X4 room with hundreds of products, created with multiple variations like size, flavour, a retailer stills know exactly what to give