The performance of an FMCG product rests on its reach in the market. The best chocolates, chips and cold drinks that we savour are not just old favourites because they are the best, but because they are always there. There when the consumer is just wandering through the aisles. There when the consumer is looking for options. There when the consumer is making the purchase decision.
Visibility and availability are the two big levers driving FMCG sales. But the traditional way of retail trade creates bottlenecks in the supply chain and diminishes product availability and brand visibility.
For example, the travelling salesman scours new territories to grow the company’s sales. He visits each outlet and brings sales orders every day. But what happens when he forgets to pay a visit? Or when a pandemic or lockdown makes regular trade impossible?
Everyone suffers! The retailer. The consumer. The manufacturer and distributor. Sales that could have happened today, are delayed by days when nobody comes to take the order.
Hence, this one-sided flow of communication is the root cause of such supply chain bottlenecks. Shopkeepers spend days waiting for the sales reps to show up and take the next order. Every day, retail shopkeepers end up telling hundreds of consumers to wait a few more days for the product they want, because “the company will come and take the order soon”.
But to wait is not a solution in sales. And this wait generally leads to loss. A loss that not just weakens the smooth flow of the supply chain but takes away customers and revenue every day. A loss that can be just deleted by enhancing the flow of communication.
Bizom’s FMCG Whatsapp Ordering Bot bridges this communication gap by using chat commerce. Retailers can connect directly with the company and skip the wait for sales reps to place orders. Proactive self-ordering also makes it possible to avoid out-of-stock situations at retail stores, ensuring 100% product availability.
To create your own Whatsapp Ordering Bot or to find out more about Bizom’s Whatsapp ordering Bot for FMCG, connect with our team at marketing@mobisy.com and schedule a free demo.
