Bizom India Kirana Report (Nov 2020)

Is 2020 the year to forget?

Quite the opposite, really!

It’s the year that tested human mental strength and resolve. It’s also the year when we overcame the challenges and got on top of the disruptions that the pandemic threw at us.

Festivities continued in November with Diwali and before we knew it, Christmas and New Year are just around the corner.

Celebrations during this Diwali were relatively muted. Fireworks were minimal (probably the least from what I can ever remember). The dark clouds of the P&P (Pandemic & Pollution) hanging over our head ensured the subdued festivities. However, the lovely bright lights and stars lining up the skyline more than made up for it.

Festive treats made their way into our homes and with it Commodity products saw their best month ever of 2020, up 14% MoM and 29.5% above pre-lockdown levels of Jan-20. Confectionery, Commodity and Consumer Durables continued to remain above pre-lockdown levels.

This made this a ‘No Diwali fireworks but sparkling bright lights’ for Kirana Sales

this November.

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