As we reach mid-year, tiptoeing our way while expecting the worst, a new dawn just might set in the context of the Indian CPG market. May 2021 saw sales taking a steep drop by 79% in comparison to pre-COVID-19 levels last year. However, with “unlock-downs” in place, retailers are hopeful of better days ahead.
So the best way forward for FMCG brands to capitalize on this opportunity is by chalking out market expectations.
Here are the general market expectations:
Research shows that people are more than eager to visit their favorite stores and start shopping. Consumers prefer the real-time experience with interactions with products, places and people. They like finding many options in one place. But with a gazillion products hitting the shelves, brands need to be able to distinctly showcase their products to boost their revenue.
Hence, the solution lies in smart merchandising. Smart Merchandising, in essence, increases the brand’s visibility into the market and helps marketers stimulate higher sales by optimizing shelf space.
Holistic tools like Bizom’s Smart Merchandising uses insightful data by capturing multiple KPIs in a single transaction. With real-time data tracking using image capturing, brands can create highly functional planograms. In layman’s language, a sales head sitting in Dubai can track if their stocks in Indian retail shops are placed in the best possible way, at any given point in time.
Now, in case you wonder if a small detail like smart merchandising can really help in achieving a humongous increasing sales, the answer is yes! Because a drop can help make an ocean and because people buy what people see.
Smart merchandising can help make retail stores engage more shoppers, and when every potential buyer can easily access your products in the best possible way, that increases the probability of a successful sale. When that same effect happens at scale, revenue will surely increase.
If you’re keen on knowing how different FMCG brands have used Bizom’s Smart Retail Merchandising to boost their retail growth, connect with our team at email@example.com to start the conversation.