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How AI is Winning Over Africa’s Field Teams in 2026

Africa's field teams don't have a talent problem. They have a tools problem.

Field sales teams across Africa face common challenges: lengthy manual processes, disconnected systems and low data accuracy, all leading to limited visibility into execution.

Join us to see how AI is helping CPG companies improve field execution through easy-to-use SFA, smarter distributor management, Van Sales, DIY Analytics and RI Agents.

Through practical examples from brands across Africa, we’ll show how AI enables faster decisions, better execution, and more productive sales teams.

What Will Be Covered?

Visibility vs. optimization

Why knowing where your field teams are is only part of the picture and how AI helps recommend the next best action during every outlet visit.

Making SFA easy to use

How a simple, intuitive sales app improves adoption, captures better data and helps field teams spend more time selling.

Smarter Distributor Management

How a modern DMS improves distributor operations, order processing, inventory visibility, and collaboration between brands and distributors.

Making Van Sales more efficient

How digital workflows and AI improve route planning, billing, inventory management, and order fulfilment for van sales teams.

Better decisions with DIY Analytics

How business users can build, customise and modify reports and dashboards on demand, without depending on analysts.

RI Agents in field execution

See how RI Agents help sales teams with improved decision-making throughout the day.

One platform for field operations

Why bringing SFA, DMS, Van Sales, DIY Analytics, and AI together on one platform improves productivity and simplifies operations.

Highly Recommended For

CEO / Co-founders
CTO / CIO / CDO
CFO / COO
RTM Leaders
Business Heads
Head of Sales
Director / Vice President
Head of Digital Transformation