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Category: Bizom Insights

Product or Category? The Market is Watching!

August 28, 2025 | 04 min read Share: Hey Champs, It’s RIO again.  The other day, in  a customer meeting, I heard something that stuck with me: “Hey! We’re not just introducing a product, we’re creating a new category.” That one line made me pause and think about how much has

RIO’s Journey: What I Learnt from the RI Tour Season 1

August 21, 2025 | 05 min read Share: It’s me, RIO. Over the past few months, I’ve been on the road visiting 7 cities, meeting 300+ thought leaders from sales, IT, and the digital transformation space from the CPG industry. From buzzing Indian to international markets, I sat in round tables

Personal Care Sales Trends – June 2025

August 7, 2025 | 05 min read Share: For Decades, Yeh Kitne ka hai? was the opening line of every Indian shopper’s when exploring new products. The mass market ruled with affordable shampoos, staple creams and value soaps which were designed for reach and the relentless hustle of middle-class lives. But

Kirana Pulse June 2025: Time to Capitalise on Urban Momentum

Kirana Pulse June 2025: Time to Capitalise on Urban Momentum July 24 2025 | 03 min read Share: After six quarters of playing second fiddle to rural markets, urban India just delivered a performance that deserves your attention.  In June 2025, urban demand didn’t just recover. It surged past rural growth