Insights from 25 East African CPG leaders reveal the biggest challenges shaping field execution, visibility, and growth.

Ramesh’s Kirana Store reveals how changing consumer behaviour, pack preferences, and retail signals are reshaping FMCG execution at the shelf level.

India’s Holi festive economy is set to cross ₹80,000 crore in 2026, driven by rising demand for herbal colours, sweets, apparel, and FMCG products. With “Vocal for Local” boosting Indian manufacturing, retailers are seeing strong momentum across markets.

Jan 8, 2026 | 04 min read Share: Every shelf now shouts a single promise: more of a nutrient that used to be invisible in plain sight. That change, not the nutrient itself, is the story. There was a time when protein didn’t need a PR team. It showed up faithfully

Kirana Pulse October 2025: India Reveals Its Hidden Appetite Nov 20, 2025 | 04 min read Share: October delivered growth, but more importantly, it delivered clues. Subtle shifts in kirana behaviour, regional demand, category mixes and retailer choices revealed where India’s CPG market is truly heading. This week’s newsletter captures those

Sep 11, 2025 | 07 min read Share: I was scrolling through the morning paper in my usual way, by downloading the e-paper straight into my neural feed. The headline blinked brighter than a neon sale sign: “GST Reset: Council Collapses Four Slabs into Two, Adds a 40% Sting.” For most readers,

In India’s kirana stores and the shiny aisles of its hypermarkets, a quiet revolution is underway.