Predict Before the Panic: The Pragmatic Path to Zero Stockouts? Nov 06, 2025 | 03 min read Share: The CPG Executive’s Real Morning Update It’s 9:30 a.m. Ravi, a Regional Sales Head, is halfway through his third cup of chai when his phone vibrates. Alert: Stockout in Pune. Within minutes, the Read more
Predictive vs Generative AI: Who wins the Real Intelligence race? Oct 30, 2025 | 03 min read Share: Every few years, a buzzword takes over boardrooms.This time, it’s AI. But under that single umbrella lie two very different species – Predictive AI and Generative AI. One anticipates the future. The other Read more
AI in CPG: From Experiment to Action Oct 23, 2025 | 03 min read Share: Every CPG boardroom hears the same phrase: “We’re experimenting with AI.”Pilots for demand forecasting, trade promotions, or retail analytics are everywhere but most remain isolated. The difference between AI as an experiment and AI in action Read more
The Mindful Festive Household: Celebrations With a New Conscience Oct 16, 2025 | 03 min read Share: Hey guys! It’s me, RIO – here for this week’s insights into India’s retail landscape. For generations, Navratri in India has been defined by brightness, bustle, sharing, and plenty. Traditionally, the season meant kitchens Read more
You Are No Longer The Only Decision Maker. Oct 09, 2025 | 02 min read Share: Hey there, it’s RIO, back again with another week of field wisdom straight from the frontline. Picture this: Your on-ground sales rep is the one firing shots for you in the market every single day. Read more
Burning the Ravan of CPG Oct 02, 2025 | 05 min read Share: Hello, it’s me, RIO again. Every year during Dussehra, we gather to watch the figure of Ravaṇ go up in flames. The crackle of fire and the cheer of the crowd symbolise something bigger than myth; it’s a Read more
Sep 25, 2025 | 04 min read Share: Hey visionaries, RIO here! I lately realised, life in CPG is chronically boring. It’s a bold statement but in my defence, think about it: master data cleanup, endless reports, beat identification, MRP updates, duplicate outlet checks… the list never ends. It’s boring, repetitive, Read more
The Confluence of Reforms Fueling FMCG Growth Sep 18, 2025 | 04 min read Share: The FMCG sector has not had the best of times in the past 2-3 years. HUL saw volume growth in the range of 2-4%. Nestle’s growth hasn’t been great either. But this year, we expect things Read more
Will Chips Packets Finally Deliver More Crunch Than Air? Sep 11, 2025 | 07 min read Share: I was scrolling through the morning paper in my usual way, by downloading the e-paper straight into my neural feed. The headline blinked brighter than a neon sale sign: “GST Reset: Council Collapses Four Slabs Read more
The AI Mirage: Escaping the demo trap in Indian business Sep 4, 2025 | 05 min read Share: Let me start with a question that’s probably been nagging you during those late-night strategy sessions: Are we really getting the AI transformation we paid for, or are we just funding expensive experiments? Read more
