Bizom Launches #GoWideGoDeep Campaign
by Animesh Bajpai
Sep 19 2024 | 03 min read
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India’s retail sector is beating other major countries in growth with an impressive 25% CAGR while the rest lingers around 10%. The net national income has seen a ~ 74% in the last 10 years. Breakthrough business models coupled with technology like D2C, ONDC, UPI, Quick commerce, Modern trade, etc, all indicate that the Indian retail sector is undergoing a serious disruption wave.
The retail pie is guaranteed to grow. Rural consumption(7.6%) growth is outpacing urban consumption growth(5.7%). In the urban centres, MT is expanding rapidly, and the addition of lakhs of square feet of retail real estate is an indicator of what is expected to come. Then there are stronger gains in the monthly per capita expenditure, making a case for brands that want to sell more products.
Coupled with skyrocketing internet penetration and new digital distribution channels, the lingering question is not if brands are going wide or deep, but are they going wide enough, deep enough, at what speed and at what cost.
Bizom is launching a “GoWideGoDeep” campaign to help brands expand at high speed and high efficiency. This campaign is Bizom’s rallying call for brands to look forward and capture every consumer’s imagination.
GoWideGoDeep is for brands that are looking to expand their AOU(active outlet universe), visibility, sell more lines, & gain more wallet share. This campaign applies ‘Real Intelligence’ – Bizom’s unique blend of human insight, experience and cutting-edge technology – to create tangible business impact.
Initiating dialogues around:
- Strategies to boost penetration in rural markets,
- Reaching more outlets without expanding the team,
- Riding the digital wave in the urban pockets,
- and much more on sales efficiency
Through a series of events, webinars, and workshops, we’ll bring industry stakeholders together to exchange ideas on expanding market reach (Go Wide) while enhancing operational efficiency (Go Deep).
This campaign is part of Bizom’s broader Real Intelligence (RI) Initiative, aimed at optimising Route to Market strategies with best-fit technologies.
Ready to transform your distribution game? Join the #GoWideGoDeep movement:
Visit www.bizom.com/go-wide-go-deep for more information
Let’s navigate the future of retail distribution together. Go Wide, Go Deep, Grow Smart with Bizom.
