RIO’s Arrival: The Untold Tale Behind Bizom’s Newest Mascot
by Nisha Panjabi, Delroy Joshan
Aug 26 2024 | 03 min read
Share:
We have a big news!
Something new is on the horizon at your go-to retail intelligence platform, and we can’t wait to share it with you.
Hold your Biz harness a bit harder because it will be a transformative journey for your retail business. Introducing the official Bizom Mascot, lovingly called RIO-Real Intelligence Officer. Neither a man nor a robot, but rather a hint of both, it is here to emulsify your interaction experience with the brand.
Here’s the entire story of months of brainstorming and tear jerking experiences.
Milestones that led to transformation
In 2012, Bizom started with a mission: to disrupt the retail industry through its cutting-edge solutions, streamlining operations with automation and optimisation. Over the last 12 years, Bizom has left a mark, serving over 600 retail brands and fundamentally reshaping their operations with our REAL and intelligent solutions.
Our core offerings are digital products and services, including Sales Force Automation and Distribution Management Systems. These tools empower our clients with real-time insights, granting them unparalleled visibility into the real-time shelf performance of their products.
Throughout its journey, Bizom has undergone a metamorphosis, transitioning from a mere SaaS product company to a customer-centric juggernaut. Recognising the need for a symbol that embodies our brand’s ethos and technological prowess, we embarked on a quest for a new mascot. The result? A cyborg-human hybrid, a brand mascot poised to tackle inquiries, resolve issues, and serve as the quintessential Bizom companion.
In essence, Bizom’s evolution mirrors its clientele: constantly innovating, perpetually adapting, and always striving for excellence. Thus, in the quest to give a human-like poignance to our brand, we thought of bringing a mascot to life who solves problems and serves solutions with natural intelligence.
The Persona
What is Mascot Branding at all? It is about breathing life into characters incepted at a design table. Of course, live characters built to provide experiences are bound to have their personas. After a prolonged discussion, we developed three keywords that revolve around our core customer obsession and centricity ideology. The three critical elements of RIO’s persona are Trustworthiness, Intelligence, and Adaptiveness.
Trustworthy
RIO is a trustworthy watchman for the retailer’s inventory on the shelves and keeps a hawk eye on replenishing and fulfilling the inventory as and when required. It provides a 360-degree sneak peek into the inventory levels and notifies the sales team just in time.
Intelligent
The mascot iis designed to be intuitive and intelligent. It can trace the inventory from the warehouse to the customer location point. Thus, it helps the salesman to plan the complete distribution process without any supply chain breaks.
Adaptive
It has the ability to be flexible and adapt to challenges and unprecedented situations is one quality we marvel at and flex about. Dodging bottlenecks in automation and distribution prepares retailers for unforeseen circumstances. This edge helps businesses plan inventory and supply chain systems effectively.
Your pal, all the way
First Point of Contact and Interaction:
- Seamless Introduction: RIO serves as your first point of contact for all things Bizom, offering a friendly and approachable interface. Whether you’re new to Bizom or a long-time client, it ensures your initial interactions are smooth and welcoming, setting the stage for a positive experience. Want to know product updates or looking for a product demo? Ask RIO and he will serve.
- Guiding You Through the Bizom Story : Brand Ambassador: It takes you through Bizom’s history, values, and mission. It embodies the principles we stand by and communicates them effectively, helping you understand what makes Bizom unique and why we are committed to enhancing your business experience.
- End-to-End Product Query Resolution: Expert Assistance: Have a question about our products? The bud has you covered. It’s equipped to handle your queries from start to finish, providing detailed and accurate answers. You ask for answers—ensuring you get the information you need swiftly and efficiently.
- Comprehensive Product Guidance: Feature and Benefit Exploration: Acts as your guide through Bizom’s products, explaining features, benefits, and potential gains. Whether you’re exploring a new product or need a deeper understanding of existing ones, The Bud ensures you have all the knowledge you need to make informed decisions.
Say Hello to your newest Friend, RIO.
We are thrilled to introduce the culmination of never ending brainstorming sessions, discussions, debates, and countless refinements: meet the ultimate ally for our customers, the Bizom Buddy aka RIO. It seamlessly adapts to your needs, embodying human and machine qualities and offering an unparalleled, tailored experience.
Now that your Buddy is here, go have a chat at rio@mobisy.com and know how to infuse real intelligence in your retail ventures.
