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Democratising Digital Commerce
How ONDC is Shaping the Future for Brands and Beyond
20th Dec, 2024
10:30 AM IST
ONDC – the UPI of eCommerce is unlocking the future of India’s eCommerce landscape.
The ONDC Network connects every retail seller and buyer in India, creating a unified ecosystem for online B2B and B2C sales.
By embracing the power of this open network, businesses can unlock new avenues for growth, build dynamic retail partnerships, and take their eCommerce growth plans to unprecedented heights.
Indian sellers can now reduce the cost of acquisition and cost of market penetration to almost zero, while increasing market reach 10x faster through the ONDC network.













Key Takeaways
ONDC: A Ground Breaking Digital Commerce Channel
Explore how ONDC is pioneering a new, open digital commerce ecosystem that is reshaping the future of eCommerce in India.
A Channel Built with Brands in Mind
Discover how ONDC’s design prioritises the needs of brands, offering a platform that ensures cost-effectiveness, scalability, and greater control over your digital growth.
A Fairer Network for Brands
Understand how ONDC stands apart from traditional platforms, where brands thrive instead of platforms profiting at their expense. This is a level playing field.
Built by Brands, Empowering Brands
Learn how ONDC’s Seller Apps, crafted by industry leaders, empower brands to efficiently scale, manage, and optimise their operations in a unified ecosystem.
Driving Demand with Paytm
See how Paytm is accelerating demand for ONDC sellers by bringing in a steady stream of buyers, ensuring enhanced visibility and faster growth for participating brands.
Grow Your Business on ONDC with Bizom
Leverage Bizom’s ONDC Seller app to seamlessly manage your sales, boost visibility, and accelerate your business growth on the ONDC platform.
Who Should Attend
Brand Owners and Founders
Particularly those in retail, FMCG, and eCommerce who are looking to expand their digital footprint and connect with a broader audience.
E-commerce Sellers
Both established and emerging sellers aiming to diversify their sales channels and increase visibility in India’s digital market.
SME Owners
Small and medium-sized enterprises interested in cutting down acquisition costs and accessing new growth opportunities through a level playing field.
Platform Providers
Those who provide technology and infrastructure for digital commerce platforms and are interested in understanding the opportunities within the ONDC ecosystem.
Digital Marketers and Growth Strategists
Professionals focused on expanding their brand reach and leveraging new channels for demand generation.
Investors and Industry Analysts
Individuals seeking insights into the future of digital commerce and the potential for platforms like ONDC to reshape the market.
Tech Innovators and Entrepreneurs
Those interested in the technological advancements driving digital commerce and how ONDC is fostering innovation
Panel of Speakers
Ayush Agarwal has been leading Field Expansion & Growth Initiatives at ONDC since February 2023, driving the democratisation of digital commerce in India. He previously served as AVP at magicpin and held leadership roles at OYO, where he oversaw supply growth and revenue generation across multiple regions. With experience at Airtel in rural strategy and sales management, Ayush brings a wealth of expertise in business planning and growth.
Ayush Agarwal
Category Lead - Grocery
ONDC
Rohitashwa Bhotica
Vice President
Paytm
Sakshi Kogta has been leading category growth and driving strategic account management at Akshayakalpa since April 2024. With a results-oriented approach, she specializes in leveraging data-driven insights to optimize product performance and enhance customer engagement. Passionate about fostering sustainable growth, Sakshi is committed to delivering impactful marketing strategies and building strong partnerships to achieve long-term organizational objectives.
Sakshi Kogta
Category Executive and Key Accounts Manager
Akshayakalpa
With over 15 years of global experience spanning the Middle East, Europe, and Asia, Nitin Nair brings deep expertise across Internet, Technology, Telecom, and Banking industries. Passionate about mobile technology and the transformative power of the Internet, he is at the forefront of leveraging digital innovation to reshape lives and industries. As he navigates this era of disruption led by global giants like Google, Amazon, and Uber, Nitin continues to seek and drive breakthrough moments in the evolving digital landscape.
Nitin Nair
Senior VP
ONDC
Moderator
Parshva is a dynamic professional driving growth for brands on ONDC, with experience working with leading FMCG and D2C brands like Bold Care, Cadbury, Akshayakalpa Organic, Reckitt, and Parle Agro. Leveraging data-driven decision-making, he excels in account management and strategic initiatives that deliver tangible results.
With a diverse skill set spanning coding, AR applications, cryptocurrency analysis, and even drone assembly, [Name] brings a unique perspective to problem-solving and innovation. He is passionate about blending creativity with analytics to empower businesses and scale success in the digital commerce ecosystem