The Kirana Pulse Report is Bizom’s monthly analysis of emerging retail trends across India’s FMCG landscape, drawn from real-time data collected from Kirana stores nationwide. The July 2025 edition offers a deep dive into category-wise performance, regional consumption shifts, and evolving retailer behaviours, including pack-size preferences, trade spends, and store-level throughput. With a special focus on summer-driven demand and post-inflation recovery patterns, the report equips CPG brands, sales leaders, and retail strategists with actionable insights to benchmark performance and uncover new growth opportunities across both urban and rural markets.