AI-Powered Playbook
Winning GTM Models for India’s Retail Markets
At our inaugural Real Intelligence Tour in Delhi, CPG leaders came together to decode a fundamental question: How can AI truly impact Route-to-Market—not just in theory, but in measurable business outcomes?
Key Themes Unpacked
AI That Works Means Business:
True ROI lies in improving outlet coverage, lowering cost-to-serve, and boosting sales per beat, not in flashy dashboards.
Start With the Problem, Not the Platform:
Don’t chase tools. Solve real business challenges first. AI must adapt, predict, and grow with your teams.
Feet-on-Street
First:
AI should empower field teams with real-time insights, boost productivity, and align with how they actually work.
AI isn’t the hero. People are.
When human intuition meets applied AI, powered by industry wisdom, that’s Real Intelligence.
