AI-Powered Playbook
Winning GTM Models for India’s Retail Markets
The Mumbai leg of the Real Intelligence Tour brought together some of the sharpest minds in CPG and FMCG to explore how AI is transforming Route-to-Market execution, not in theory, but on the ground. From kiranas to rural beats, and frontline reps to trade promotions, this invite-only gathering focused on turning AI into a practical, people-first advantage.
Key Points
AI built for Bharat
Localised models for general trade, rural, and kirana formats
AI Co-pilots
Don’t chase tools. Solve real business challenges first. AI must adapt, predict, and grow with your teams.
Smarter assortments & premiumisation
Outlet-level insights that drive growth
Cleaner data, better targeting
Using Gen AI for outlet deduplication & accuracy
Boosting rural reach
Geo-verified mapping and right-sized distribution
Trade promo effectiveness
Scheme nudges that actually land at retail
AI isn’t the hero. People are.
When human intuition meets applied AI, powered by industry wisdom, that’s Real Intelligence.
